W.R. "Butch" Winters
Chief Executive Officer
Butch Winters is a veteran of the IT industry, with nearly 20 years experience in a variety of sales, marketing, and executive roles for leading high technology and telecommunications companies. Before joining ROI Direct, Mr. Winters served as Division President of c2o Interactive Architects at Electronic Data Systems (EDS), the business unit that spearheaded EDS' strategic, technical, and e-commerce Internet client initiatives from 1995 through 1998.

Among his other accomplishments at EDS, Mr. Winters served as Vice President of Sales for the Client-Server business unit, where he was instrumental in growing that unit from $25 million to $1 billion in annual revenues from 1987 to 1995. Mr. Winters is experienced in managing successful, rapidly growing organizations and in building and managing professional consulting, sales, marketing, and technical teams.

Mr. Winters is a graduate of Southern Methodist University, where he earned a bachelor degree in Marketing and Computer Science, as well as a bachelor degree in Radio, Television, and Film.

Joseph Girata
Chief Financial Officer
Joseph Girata has a stellar history of managing the financial growth of both Internet technology companies and rapid-growth companies in the semiconductor and software industries. He has a proven track record in venture capital financing, public offerings, company and product acquisitions, and worldwide expansion. Mr. Girata joins ROI Direct from PaymentNet, Inc., an Internet-based transaction processing company, where he was Vice President and Chief Financial Officer.

Mr. Girata previously served as VP and CFO of CONNECT, Inc., an electronic commerce software company, for whom he completed a successful initial public offering. In addition, Mr. Girata served as Senior Vice President and CFO at Walker Interactive Systems, where he played a key role in the global expansion of the company.

Mr. Girata began his career at Ernst & Young and holds a Bachelor of Science in Finance from California State University, Hayward.

David A Williams
Vice President of Marketing
Dave Williams has nearly 20 years of experience in marketing, sales, strategic alliances, and business development in the IT industry. Before joining ROI Direct, Mr. Williams held executive positions in strategic relations, sales, and business development at Electronic Data Systems (EDS). As a Divisional Vice President for EDS' Internet & New Media business unit, Mr. Williams was responsible for EDS' successful alliances with such companies as Microsoft, Netscape, Sun Microsystems, and Oracle.

During his eight years as a sales executive with EDS' Client-Server Business Unit, Mr. Williams earned numerous awards for his sales to major corporate accounts. Before coming to EDS, Mr. Williams held product marketing and sales positions with Carterfone Communications Corporation, a subsidiary of Cable & Wireless, PLC, and Harris Corporation's Data Communications Division.

Mr. Williams is an honors graduate of the University of Pennsylvania's Wharton School of Business, where he earned a Bachelor of Science degree in Economics, with a concentration in Marketing.

Jeffrey Clayton
Vice President of Business Development
Jeff Clayton, Vice President of Business Development, has over 15 years of experience leading organizations in the retail, manufacturing, and financial services industries toward better performance and increased capabilities in their data warehousing, enterprise development, and management consulting. Mr. Clayton has helped clients develop the technical infrastructure, business practices, and enterprise customer relationship strategies for effectively acquiring and retaining customers.

Before joining ROI Direct, Mr. Clayton held management positions in consulting and sales with several leading campaign management and direct database marketing companies, including Prime Response, Inc., Data National Corporation, dbIntellect, and Fidelity-Broadway & Seymour Asset Management Technologies. Most recently, during his tenure at Prime Response, Mr. Clayton worked with Fortune 500 clients to select and integrate best-of-breed tools in campaign management and decision support.

Dennis Bell
Vice President, Operations & Implementation Services

Dennis Bell has designed the infrastructure for and managed the operations of a variety of e-mail, data networking, and voice communications service organizations. Prior to designing and operating ROI Direct's technical infrastructure, Mr. Bell created the technical services group that supported more than 800 corporate customers and 450,000 end users at Fabrik Communications, Inc.

Previously, Mr. Bell was a designer and project manager for major corporate network infrastructure projects in the San Francisco Bay area. These included the new headquarters projects for Altera Corporation and Ascend Communications. He also directed the telecommunications department at Santa Clara University, planning and implementing its fiber-optic infrastructure, PBX telephone system, voice mail, cable TV, and data networking.

Mr. Bell graduated summa cum laude from the University of Californina at Davis, with degrees of Bachelor of Science and Masters of Science in Electrical Engineering.

Steve Auerbach
Vice President, Human Resources
Steve Auerbach brings to ROI Direct an extensive background of 20+ years in officer-level human resources and administrative positions, in both the high tech and financial services sectors.

Mr. Auerbach most recently served as Vice President of Human Resources for Internet e-commerce software/service companies PaymentNet, Inc. and CONNECT, Inc. At both these companies, Mr. Auerbach contributed significantly to the building of HR infrastructures and the management of rapid-growth companies.

Mr. Auerbach holds a Bachelor of Arts in Economics from University of California, Los Angeles and an Executive MBA from Golden Gate University.

J. Scott Fowler
Vice President of Account Operations
Scott Fowler has over 14 years of operational management experience in database marketing, management consulting, technical services, and account management. He has proven himself adept at establishing successful client relationships, managing rapidly growing organizations, and implementing effective marketing strategies. Mr. Fowler comes to ROI Direct from eNFLUENCE Marketing, a provider of strategic marketing consulting services, where he served as Founder and President.

Prior to that position, Mr. Fowler was Chief Operating Officer for Data National Corporation, a direct database marketing company serving Fortune 500 clients. At DNC, Mr. Fowler was responsible for all of the company's operations, including professional services, account management, information technology, product development, and fulfillment. He was instrumental in developing the business models, client relationships, and technology strategies that enabled the company to experience an annual revenue growth of 250 percent.

Mr. Fowler holds a Bachelor of Science in Industrial Engineering from the University of Texas and an MBA from the University of Colorado. He teaches Interactive Marketing at the University of Denver.

Audie W. Hofmann
Vice President of Sales
Audie Hofmann joined ROI Direct in September, 1999 with the acquisition of OnPoint, Inc. Since 1994, Audie has been actively involved in the strategic development and marketing of e-commerce business systems. Specifically, Mr. Hofmann brings to ROI Direct a keen and unique understanding of how customers and partners can maximize their e-commerce success through the use of ROI Direct's full suite of services.

Mr. Hofmann began his career in 1975 in Vancouver, Canada, where he served as President and CEO of Dakota Development Co. Ltd., a successful direct marketing company and pioneer in the field of Internet commerce. During his tenure at Dakota, Mr. Hofmann grew the company from 30 to over 1000 employees and increased sales by over 600%. He is a seasoned executive who has built numerous strategic relationships with Fortune 1000 corporations, as well as successful companies in the middle-market.

Chris Hovey
Vice President of Advanced R&D
Chris Hovey joined ROI Direct in September, 1999 with the acquisition of OnPoint, Inc. Since 1996, Mr. Hovey has been helping establish clients' e-commerce presences using OnPoint's powerful, award winning e-commerce deployment platform. As Vice President of Advanced R&D at ROI Direct, Mr. Hovey plays a crucial role in helping to make ROI Direct synonymous with effective e-commerce and online direct marketing services.

Mr. Hovey established a successful systems integration company in San Francisco in 1992 and, through seven years of dedicated service to middle market companies, has developed a keen and thoughtful understanding of the unique business challenges facing mid-sized companies and the value that service outsourcing can deliver. Consolidating key relationships with middle market customers such as Hello Direct and Peet's Coffee and Tea, as well as with larger enterprise companies such as MCI and AMD, Mr. Hovey has proven his ability to architect and develop powerful and effective e-commerce solutions.

Mr. Hovey is a graduate of San Francisco State University, with a Bachelor of Arts in English.

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