ROI Direct - eCommerce

Ease of Navigation

ROI Direct.com's eCommerce system architecture has the most advanced system navigation available. Typically customers can find a product and check out of the store in as little as 3 "clicks", with a maximum of 4. With Express Buy, a registered customer can check out in as few as 2 clicks of the mouse. The results: ROI Direct.com customers are experiencing shopping cart completion rates almost 5 times higher than the industry average.

Branding and Name Recognition of Your Site

You have spent time and money building your brand. Web Shoppers are attracted to familiar names that they know and trust. Successful companies can leverage the unique customizable configuration of the ROI Direct.com eCommerce system to prevent the generic, templated or boilerplate look of many low-end sites. Mastheads, logos, buttons and icons can all be custom generated and positioned to achieve a compelling and fully branded shopping experience. In order to properly compete in your market segment, you must meet or exceed parity of design and function with your competitors. ROI Direct.com allows you to quickly and inexpensively achieve this.

Suggestive Selling

These features allow for the most easy to use and comprehensive cross-sell and up-sell capabilities available from any e-commerce system. In-house marketing and merchandising managers can create on the fly end-caps without any HTML or programming experience. They can create "groups" of products, for example, combining the earrings with the matching brooch and necklace in a single presentation. ROI Direct.com eCommerce customers have achieved remarkable results with these features, particularly in the area of increased average transaction values. Customers also use these unique features for recommendations of similar or other products of interest.

Coupons & Promotions

The ROI Direct.com promotions interface allows you to create promotions using affiliate programs, keycodes, and coupons both internally on your site or externally on partner sites. Simple source code and naming conventions are used and then conditions set; i.e. "if you spend this much". An action is then created; i.e. " give a percentage discount" and the promotion is live. You can then return and look at the promotion to see:

How many visitors have picked up the promotion/coupon

How many coupons are validated.

How many coupons have expired.

What and how many, products, including cross-sells have been bought through this promotion.

What the total aggregate return on the promotion has been between any two points in time, or, for the total length of the promotion.

Speed

According to the market-analysis firm ZONA RESEARCH, more than one-third of Web users will simply give up trying to buy an item over the Internet due to the time delay and frustration involved in the shopping experience.

ROI Direct.com's e-Commerce sites download quickly. Our eCommerce applications are optimized for rapid delivery even with image intensive design and our state-of-the art infrastructure ensures a guaranteed 99% uptime.