ROI Direct - Press Room

ROI Direct.com Expands into Southern California and Midwest Markets

New Business Locations Offer Increased National Services Coverage to Meet Growing Business Demands

FOR IMMEDIATE RELEASE

Michael Tinkler
Director, Public Relations
415-439-6690
mtinkler@roidirect.com

SAN FRANCISCO, CA. – January 26, 2000 – ROI Direct.com, the first Internet application service provider (ASP) to offer integrated e-commerce, e-marketing, and online customer care solutions tailored to the needs of mid-sized companies, today announced its expansion into Southern California and the Midwest. In opening a new regional office in the Los Angeles metropolitan area and an auxiliary office location in Chicago, the company extends the reach of its sales, technical, and business support services to include two of the nation’s fastest growing markets for e-commerce services.

"Southern California and the Midwest are areas where we knew we wanted greater coverage," said Audie Hofmann, ROI Direct.com's vice president of sales. "Having people in these areas gives us more touch points with our clients, and lets us provide a higher quality of service and support. By expanding into new markets, we’re better able to work closely with our clients and deliver the services that they need on a local basis."

The new locations provide local sales and service support, while the company provides application and systems management from its global data center in San Francisco.

"Companies throughout the United States are embracing the Internet as the ultimate channel for strengthening customer relationships, cutting costs, and increasing revenues," said Dave Williams, ROI Direct.com’s vice president of marketing. "The demand for the types of application services that we offer is tremendous, especially among mid-tier companies. We’re excited about having the opportunity to build stronger relationships with clients in Southern California and the Midwest."

ROI Direct.com offers scalable infrastructure, customized applications, professional and technical services to assist clients in conducting successful e-commerce, relationship marketing, and online customer care programs. By starting with a common, re-usable set of advanced applications and a shared 24x7 infrastructure, the company enables clients to deploy these capabilities quickly and affordably, with better functionality, performance, and reliability than those offered by in-house or competing third-party solutions.

Headquartered in San Francisco, with regional offices in Denver and New York, ROI Direct.com continues to accelerate its expansion efforts, having nearly doubled its employee count in the third and fourth quarters of 1999.

About ROI Direct.com

Headquartered in San Francisco with offices in Denver and New York, ROI Direct.com is an Internet application services provider (ASP), developing and integrating Web, messaging, and database technologies to assist client companies in direct marketing, e-commerce, and customer service applications. Founded in 1994, ROI Direct.com is a privately held company with investment support from Accel Partners, Crosspoint Venture Partners, Vanguard Venture Partners, and HarbourVest Partners.

For more information about ROI Direct.com, visit www.roidirect.com; e-mail info@roidirect.com; or call 1-800-420-4224.