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Fabrik Sells Outsourced E-Mail Business
to Critical Path; Funds Targeted for Expansion of
Digital Direct Marketing Services Business
Critical Path Deal will Accelerate
Momentum with
Fabrik Direct
FOR IMMEDIATE RELEASE
Michael Tinkler
Director, Public Relations
415-439-6690
mtinkler@roidirect.com
SAN FRANCISCO, CA (June 2, 1999) --
Fabrik Communications, Inc., (www.fabrik.com), a digital direct
marketing services company, today announced a definitive agreement
with Critical Path, Inc. (Nasdaq: CPTH) in which Critical Path will
purchase both the ongoing business operations and nearly 500 customer
relationships of Fabrik Connect, Fabriks outsourced gateway
service for corporate e-mail networks. Specific terms of the sale
were not disclosed.
Since 1994, Fabrik has been at the
forefront of making e-mail a mission-critical business communications
tool, delivering enterprise e-mail solutions to corporate sites.
In selling the Fabrik Connect business, Fabrik is now focusing all
of its resources in the digital direct marketing arena. By combining
its expertise in e-mail solutions and database management, Fabrik
provides world-class digital direct marketing services to corporate
clients, for the purpose of dramatically increasing the effectiveness
of their online marketing initiatives.
With our change in business model,
the time was right to transition our Fabrik Connect business to
Critical Path, where our customers will have an opportunity to outsource
more of their e-mail services, said Butch Winters, chief executive
officer of Fabrik Communications, Inc. And, Critical Paths
proven track record and industry leadership in the enterprise e-mail
space makes this deal a win-win situation for everyone concerned.
Critical Paths state-of-the-art
email outsourcing solution with our core competencies and expertise,
makes this business a natural fit for Critical Path, said
Doug Hickey, Critical Paths president and CEO. We are
looking forward to the opportunity to build relationships with Fabriks
legacy customer base, and provide them with the most advanced email
messaging services.
Fabrik now plans to focus its resources
on Fabrik Direct, its e-mail-based direct marketing service for
selected vertical markets. With Fabrik Direct, Fabrik assists clients
in identifying and securing new customers, better understanding
the needs and wants of current customers, and building stronger,
more profitable customer relationships. Fabriks clients target
specific segments of their customer bases with personalized electronic
commerce offerings-- creating true one-to-one marketing experiences.
About Fabrik Communications, Inc.
Headquartered in San Francisco with
offices in Denver and New York, Fabrik Communications, Inc. (www.fabrik.com)
develops and integrates Web, messaging, and database technologies
to assist corporate clients with customer acquisition and retention.
In addition to its direct marketing services, Fabrik owns and supports
the Webs Catalogs2GO.com catalog portal site.
Founded in 1994, Fabrik is a privately
held company with investment support from Accel Partners, Crosspoint
Venture Partners, Vanguard Venture Partners, and HarbourVest Partners.
For more information about Fabrik Communications,
visit www.fabrik.com; e-mail sales@fabrik.com;
or call 1-800-732-2745 or 415-439-6600.
About Critical Path, Inc.
Critical Path, Inc. (Nasdaq: CPTH)
is a leading provider of business-to-business email service solutions
for Internet service providers (ISPs), Web hosting companies, Web
portals, and corporations. Critical Path has built an industry-leading
global infrastructure with data centers connected to key Internet
exchange points, and currently reaches millions of end-users through
its partnership agreements. Critical Path provides reliable, secure,
and scalable email, and a flexible suite of enhanced messaging services
to partners such as E*Trade, Network Solutions, U S West, Sprint,
and AOL/ICQ. Critical Path is headquartered in San Francisco, California,
with offices in locations nationwide and in Germany and the UK.
More information on Critical Path can
be found at http://www.cp.net
©
Copyright 2000 ROI Direct,
All rights reserved.
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