ROI Direct - Press Room

ROI DIRECT.COM ACQUIRES ONPOINT, INC.

ROI Direct.com Broadens Service Offerings to Include
Integrated Internet Commerce Solutions.

FOR IMMEDIATE RELEASE

Michael Tinkler
Director, Public Relations
415-439-6690
mtinkler@roidirect.com

SAN FRANCISCO, CA (September 30, 1999) – ROI Direct.com, a leading provider of Internet-based direct marketing services, today announced that it has acquired OnPoint, Inc., of Emeryville, CA, in a stock-for-stock transaction. In acquiring OnPoint, a provider of advanced Internet commerce application services, ROI Direct.com broadens its service offerings to include e-commerce site creation, integration, and operations. Specific terms of the acquisition were not disclosed.

"OnPoint’s services are a perfect fit with our e-marketing database, e-mail marketing and e-mail customer service offerings," said W.R. "Butch" Winters, ROI Direct.com’s Chairman and CEO. "And the quality and performance of the sites that we can build with OnPoint’s technology are remarkable, especially considering their speed of deployment and low price point."

OnPoint’s technology allows catalogers, merchants and direct marketers to build feature-rich, scalable and secure e-commerce sites in as little as three weeks, while retaining the look and performance of far more costly custom sites. A typical site deployment can be completed in under six weeks, at a cost of between $20,000 - $100,000. OnPoint e-commerce clients include Hello Direct, Inc. (www.hellodirect.com), Peet’s Coffee and Tea (www.peets.com), and Orion Telescopes & Binoculars (www.telescope.com).

"This is an outstanding deal for OnPoint, and for OnPoint’s clients," said Chris Hovey, OnPoint’s Chairman. "ROI Direct.com offers the kinds of complementary services that will help our clients take full advantage of their e-commerce sites. No one in the market today offers a more comprehensive suite of application services for direct marketing, e-commerce, and customer service."

"Companies know the importance of establishing their businesses online," said David A. Williams, ROI Direct’s Vice President of Marketing. "With OnPoint’s applications, we can provide the kinds of e-commerce implementations that our clients might otherwise have to pay hundreds of thousands, or even millions of dollars to create. At these price points, there’s no way that a mid-tier merchant can support these features in-house at anything close to this cost. Even companies who already have e-commerce sites today should consider this as an alternative."

About ROI Direct.com

Headquartered in San Francisco with offices in Denver and New York, ROI Direct.com is an Internet application services provider (ASP), developing and integrating Web, messaging, and database technologies to assist client companies in direct marketing, e-commerce, and customer service applications. Founded in 1994, ROI Direct.com is a privately held company with investment support from Accel Partners, Crosspoint Venture Partners, Vanguard Venture Partners, and HarbourVest Partners.

For more information about ROI Direct.com, visit www.roidirect.com; e-mail info@roidirect.com; or call 1-800-420-4224.

About OnPoint, Inc.

Founded in 1997, OnPoint is a privately held company headquartered in Emeryville, CA. OnPoint combines best-of-breed technologies with 24 x 7 hosting services to provide a single source for advanced e-commerce site development and deployment. For more information about OnPoint, visit www.on-point.com, e-mail info@roidirect.com; or call 1-800-420-4224.